Weezer and internet culture

Posted in internet subcultures, materialism at 5:06 pm by rachel

Just last week I talked about the specific kind of nerdy community vibe that formed at ROFLCon. Today, Weezer – a pop band with a nerdy ex-Harvard frontman, whom we nerdy current Harvardians feel obligated to pay attention to – released the video for their single “Pork and Beans” on YouTube.

The song’s about staying true to yourself even though you’re not cool at school. This is pretty much the quintessential challenge of young nerds everywhere… but guys, check out their video:

And yes, they’ve co-opted a bunch of heroes of internet culture to sell their upcoming CD. And they’re definitely not the first commercial entity to try to harness internet culture to make some bucks.

But when I watch this video, I feel like I personally just got a big shoutout from some other nerds who happen to have made it big. From the comments I’ve been reading around the internet, that’s what the dominant reaction has been. It feels like a big in-joke we’re all pulling on mainstream pop culture: like “hey, look who’s setting the trends now, assholes!”

So good job Weezer. re: your co-option of internet culture, I can honestly say: ur doin it rite.


  1. dbrowell said,

    May 25, 2008 at 8:13 am

    Yes, Weezer did a great job for second place. ROFLcon gets first. 🙂

  2. annemarie said,

    May 25, 2008 at 5:02 pm

    I LIKE IT. I know it’s not my culture, but as an outsider looking in, I think that as far as “co-opting” goes (and we can talk about whether this is co-option or something else), this is the way to go. Especially because, like ROFLCon, I think that any one person is unlikely to know all of these internet heroes already…most people only know a subset.

    and of course, it goes without saying but mentos + diet coke always = awesome.



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