03.06.08

Election 2008: Close-reading the websites

Posted in design at 10:23 pm by rachel

And I don’t mean the text. A NY Times article from last month examines the websites of the Democratic contenders, analyzing stylistic elements to extrapolate things about the candidates’ personalities and campaign strategies.

The conclusions were underwhelming: Barack appeals more to a young, more tech-savvy crowd, and has a more unified message. Yes. Hillary appeals more to traditional Democrats, and has a more politician-y image. Yes.

But though the conclusion may be hum-drum, the metaphor used to frame the article is kind of hilarious:

On one thing, the experts seem to agree. The differences between hillaryclinton.com and barackobama.com can be summed up this way: Barack Obama is a Mac, and Hillary Clinton is a PC.

Check it out: Is Obama a Mac and Clinton a PC? NY Times: Feb 4, 2008.

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